Archive for February, 2011

VIVA and TRIS3CT get down and dirty with Mike Rowe

If there’s one person who knows what it’s like to be dirty, it’s Mike Rowe. And if there’s one person who needs a paper towel that can stand up to tough dirt, it’s Mike Rowe’s mom. This February, Viva is launching a new ad campaign featuring Mike Rowe and Mike’s parents. It’s a big play [...]

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TRIS3CT and Cottonelle featured in PROMO Magazine

Tris3ct and Cottonelle think you should rethink your relationship with your toilet paper. In a category dominated by price-driven impulse, people tend to just go with whatever, never giving a thought to what a change in paper could mean for their lives. To inspire people to make a little switch in their lives, Tris3ct, Cottonelle [...]

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