03 Mar 2011

U.S. Cellular Names TRIS3CT Retail Agency of Record

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Chicago-based independent continues run of new business wins.

Chicago, IL (March 13, 2011) – U.S. Cellular, a leading national wireless carrier, has named TRIS3CT as its agency of record for retail marketing.

Trisect will be responsible for U.S. Cellular’s retail experience including merchandising, shopper research, communications strategy, digital signage and retail brand identity. The agency will develop the carrier’s national merchandising programs including Spanish language retail elements. New work is expected to be in market starting in April.

“We are excited about partnering with Trisect to develop marketing strategies that delight our customers and elevate their in-store experience,” said Carrie Blumenfeld, senior manager of retail communications for U.S. Cellular.

“U.S. Cellular already has a great offering and unmatched customer service and network, so we are really looking forward to working with them to further enhance their retail experience,” said Tim Nelson, managing director of Trisect.

This announcement continues a strong run of new business wins for Trisect.  Earlier this year the agency was named consumer promotion agency of record for ConAgra across a portfolio of brands that includes Healthy Choice, Marie Callender’s, Orville Redenbacher’s and Slim Jim.

About U.S. Cellular

U.S. Cellular rewards its customers with the unmatched benefits of The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Belief Project, named Frost & Sullivan’s Customer Value Enhancement of the Year, complements the Chicago-based carrier’s growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. U.S. Cellular was recently named a J.D. Power and Associates 2011 Customer Service Champion and was also named one of Forbes Magazine’s 2010 “Most Trustworthy Companies.” To learn more about U.S. Cellular, visit one of its retail stores or . You can also check out U.S. Cellular on .

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Contacts:

U.S. Cellular
 Chelsea Whittington

TRIS3CT
 Liane Adduci

Brad Drew

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