An Award, Uncasual Friday, and Little Piggies

1. Tune in to this great news: TRIS3CT is a finalist in the 2011 Radio Mercury Awards.

We love radio at TRIS3CT because it can help build brands and drive engagement at a very local level — perfect for the challenger brands we partner with that are looking for value. 

We love radio even more when our work gets recognized as some of the best in the medium. Fifty-one diverse radio spots and campaigns have made it to the finals of the 2011 Radio Mercury Awards, which honor outstanding radio created by agencies and production companies. Entries are judged on their creativity, originality and effective communication of a brand’s message. Our work for Old Style is one of five finalists in the integrated radio campaign category.  You can listen to all the finalists .

We are ecstatic to be among this very elite and talented group of agencies. And even better, we loved using this medium in an unexpected way to deliver breakthrough work. The idea was to Kraeusen local news topics in Chicago by partnering with comedians from the famous iO Comedy Theater. The hyper-topical and super-local approach helped establish Old Style as a fresh and relevant brand for a new group of younger drinkers. The recognition is great, but if we truly Kraeusened radio, we think Old Style should flow out of your speakers.

2. Tuxes and Tiaras — Uncasual Fridays are back

At TRIS3CT, there is no such thing as being underdressed unless, of course, it happens to be Uncasual Friday. From bowties to 80s power suits, sporting your Friday finest is the name of the game.  

Our most recent Uncasual Friday was scheduled in honor of a shot from the inaugural event being featured by Ad Age in their “Best Places To Work” issue. Casually speaking, we think this tradition has aged well!

Check out some of the many perfectly primped Trisectors from last week.

3. This little piggy went to the Fulton Market

While most companies give their employees the gratuitous journal or business card holder on their one-year anniversary, Trisect decided to give employees something no professional should do without — pink pig slippers. Fluffy, warm and ridiculously cute, they are the envy of all newbies.