VIVA and TRIS3CT get down and dirty with Mike Rowe
If there’s one person who knows what it’s like to be dirty, it’s Mike Rowe. And if there’s one person who needs a paper towel that can stand up to tough dirt, it’s Mike Rowe’s mom. This February, Viva is launching a new ad campaign featuring Mike Rowe and Mike’s parents. It’s a big play for Viva– a brand that hasn’t had television support for several years, and a huge opportunity for them to show Viva is one tough towel that loves to get dirty.
The campaign is generating a lot of excitement, and Ad Age had some pretty nice things to say about it. Click here to read the article and get the dirt on the latest and greatest from TRIS3CT and Viva.
TRIS3CT and Cottonelle featured in PROMO Magazine
Tris3ct and Cottonelle think you should rethink your relationship with your toilet paper. In a category dominated by price-driven impulse, people tend to just go with whatever, never giving a thought to what a change in paper could mean for their lives. To inspire people to make a little switch in their lives, Tris3ct, Cottonelle and our friends at Biggs Gilmore, Mindshare and Ogilvy Action created a program that made consumers take another look at their TP relationship.
If you feel like switching things up yourself, click here to read what PROMO magazine had to say about the promotion.
We thought it was a little switch worth making.
Holiday Party, Dreams for Kids, and Sarah Gleason is Here
A look back at the year of the tiger.
#1. Our holiday party started with an unusual amount of class. Because, on that day, we were what Don Draper, Roger Sterling, and Peggy Olson wish they were—well-dressed Tris3ctors. Look at how we took a Mad Men-themed holiday party to strange and unusual places and see if you can spot your favorite bloke or bird of little t.
#2. At Tris3ct, there’s no better way to celebrate the holidays than Bacon’ Some Dreams Come True for local kids. So, with the air smelling of cinnamon, spice and rendered pork fat, we had a gift drive for Dreams for Kids as part of their Holiday for Hope. Thanks to Georgia, Sally and Kurt for organizing the event, and to Ryan for capturing some great shots of smiling faces.
#3. She was kind enough to share from the dozen tubs of Red Vines that were waiting for her on her first day at Tris3ct. But that’s only one reason we’re glad to have Sarah Gleason here. She’s a great art director, a triathlete, an accomplished cook (from the looks of her blog) and she’s really nice to have a chat with.
Little known fact, she’s been taking a photo of herself every day at work for 3 years.
from on .
Welcome to little t, Sarah. We promise we won’t give you bunny ears.
Food Fights and an Executive Producer. Finally.
#1. Marketing Food Fights Delivers Brilliance at Breakfast
The Chicago Chapter recently hosted its fourth Marketing Food Fight over breakfast at the Mid America Club. Back by popular demand, the delicious discussion paired fresh insights with a side of scrambled eggs. “Borrowing Equity to Build Brands” was the latest topic, and industry experts were hand-selected for their intimate knowledge of spokespeople, sponsorships, sports and all that it takes to reach consumers to share their insights. In addition to all the discussion, there was some action as well. Pro Flatlands BMX rider Terry Adams made an appearance to show off some of his skill. Take a look below for some shots of the event.
#2. Tris3ct gets around to adding an in-house producer. Finally.
Trisect is proud to announce the arrival of Tyler Jay, Executive Producer. Tyler comes to Trisect light on hair follicles but heavy on production experience having worked as both a line producer and as an agency producer. This unique skill set has not only lead to some Oscar-worthy home movies for the Jay family but also helps bolster Trisect’s production capabilities. And it’s already paying off for Trisect clients. On a side note, anyone looking for Tyler to film a totally awesome segway highlight video, save yourself the time. He’ll refuse. I may or may not know from experience.
PROMO Top 100 and a Day on the Lake
#1. We’re #68! We made the PROMO Top 100 again. With the addition of many talented people, we were able to jump a couple spots from #82 to #68. We were also featured in the Retail Spotlight section of the report. To check out all the agencies that made the list click .
#2. This summer the U3 departed Navy Pier for its maiden voyage on Lake Michigan. What was the big event, you ask? The first-ever Tris3ct Booze Cruise. The cruise featured, well, booze, live paraoke (if you don’t know what paraoke is, Google it), and prizes in 7 categories including Best Paraoke Performance. Good times, and hangovers, were had by all.
