Opportunity: Develop a test-market program that delivers immediate sales impact and helps gauge the potential of the newly launched Scott Naturals™ family of products.
 
Challenge: While over 60% of consumers say they consider the environment when making purchases, less than 1% actually purchase paper products made of recycled fiber, citing bad experiences with the product quality.

Solution: Trisect developed a multi-dimensional campaign entitled “The Right Blend,” focusing on the portfolio’s category-unique proposition: balancing recycled and virgin fiber content with traditional Scott quality. The program centered around an engaging TV spot featuring a groundbreaking cut-paper animation technique, the look and feel of which was carried through into impactful print, in-store, digital and FSI executions.