Home > Work > Out-of-Home Campaign

Opportunity: 
Create a memorable Out-of-Home campaign to solidify TRESemmé's relationship with New York Fashion Week.

Challenge:
In addition to reinforcing the brand's role of making runway style and culture more accessible to fashion-savvy women, TRESemmé had several new communication points–the TRESpass CRM program developed by Trisect, two product launches and a sweepstakes.

Solution:  
Trisect created a breakthrough campaign to surround Bryant Park. Each product-centric execution contributed a different part of the compelling story that unfolded on the sidewalks of New York City. With a palette and attitude as fresh as the fashions unveiled inside the venue, the campaign brought life to the gray winter surroundings of Manhattan.