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Opportunity:
Create, name and merchandise a Rice Krispies treat for Kellogg’s in partnership with M&M’s.
Challenge:
Bring together two mega brands, Rice Krispies and M&M’s. Create a strong retail promotion to increase sales and get both brands into the baking aisle during the traditionally candy-focused Halloween time period.
Solution:
Trisect invented the proprietary Halloween “Fright Krispies Treats”. The treat made it easy for Mom to make holiday memories with her family using Rice Krispies and M&M’s to create fun and spooky Halloween ghosts. The retail promotion utilized FSIs, header card displays and shelf cards to promote consumer awareness of Kellogg’s “Fright Krispies Treats” along with a recipe and coupon to drive sales.