Why be purveyors of the unexpected?
Why be purveyors of anything?
Because we believe the heart of creativity lies in the pursuit.
If you drive around our West Loop neighborhood, you will see many businesses that have been here longer than ours. The Mars Gallery and of course the beloved Jupiter Coffee Shop. Bari Grocery and D’Amato’s Bakery. Fiesta Mexicana and The Bottom Lounge. Peoria Meats and the Wichita Packing Co.
They have signs painted on their brick exteriors and their steel warehouse doors. There are slogans painted on the trucks that pass back and forth down Fulton Market. Many of my favorite signs begin with the phrase, “Purveyors of,” and they go on to describe their wares as “Fine Quality Meats.” Or “Artisan Cheese.” Or “Aged Sirloin Beef.”
And it made me wonder to myself, what are we at Trisect, purveyors of? What do we seek out with passion to discover and represent? And my first thought was, “ideas.” We are purveyors of ideas. But ideas are themselves subjective. This agency is designed to be purveyors of only the finest quality ideas, and today I believe those are best defined for our clients as “unexpected ideas.”
So that is what we are. Purveyors of unexpected ideas, unexpected results and unexpected creativity that drives our clients and their brands forward. And it’s this unexpected intersection of people (the target), brands (our clients) and ideas that keeps me inspired every day.
And let me be unmistakably clear, this applies to everyone who walks through our door. We are all purveyors of the unexpected. If we are to succeed in this pursuit, we must be unified in our approach through every level and every department.
Try it yourself. Try uniting 3 things that you never thought could join together. Draw them as a triangle and imagine the new image that you can see through the center of that triangle.
That is our view of the world. This triangle is an inspirational lens we can look through to guide us. To find the new in our world. And be, purveyors of the unexpected.
An idea that I believe propels us forward.