OPPORTUNITY:
In 2009, Scott was in market in four different product categories. But each product had historically been marketed separately – there was no brand voice, no unity. Consequently, many consumers bought just a single Scott product.
 
CHALLENGE:
Unify the Scott product portfolio across all four categories to help consumers realize the breadth of quality and value the brand has to offer, while also using shared values to establish an emotional connection with consumers.
 
SOLUTION:
TRIS3CT reintroduced this iconic brand to America through a fully integrated marketing campaign that featured a new, engaging brand character and a unified brand voice spanning everything from packaging to television. But where this program really began was with a simple question – Do you know Scott? More than a question, this was an invitation for consumers to get to know the brand, its values and what makes all Scott products Done Right.