OPPORTUNITY:
Bring innovation and excitement to powersports dealers in order to engage consumers with the Kawasaki brand and get them onto dealership floors.
 
CHALLENGE:
Cut through consumer fears about the economy and shrinking credit markets with a positive retail message and brand-centric, sales-driving program to bring consumers to dealership floors and engage with the Kawasaki brand.
 
SOLUTION:
TRIS3CT created the GreenLight Event, a multi-platform retail campaign, as a national effort to drive traffic and conversion during the spring and summer selling season. The GreenLight Event combined several different components, including Kawasaki’s first text-to-win sweepstakes and an attractive sales incentive, to create a dynamic and interactive brand experience for consumers and offer dealers the retail and media support they had been lacking.