OPPORTUNITY:
Create an umbrella theme for all TRESemmé content that positions the brand as a true style leader, giving women all-access to the latest in hair care and fashion.
 
CHALLENGE:
With exclusive style coverage to keep them up-to-the-minute, women identify TRESemmé as a fashion resource. But TRESemmé wanted consumers to participate with the brand on a deeper level—to act as brand ambassadors in their social circles.
 
SOLUTION:
TRIS3CT created “TRESemmé TRESpass” — a program that invites fashion-involved consumers to TRESpass behind the scenes for member exclusives. Launched through a New York Fashion Week Sweepstakes and proprietary content on Facebook, the program is activated across all platforms, including digital, retail, experiential and sponsorships. The program launch drove acquisition of 45,000 Facebook fans in 48 hours and currently delivers messaging and offers to over 101,000 Facebook fans and nearly 52,000 database members.