OPPORTUNITY:
Help a “challenger” brand in the powersports category win at the point of decision – the dealership floor.
 
CHALLENGE:
Kawasaki had done no significant retail marketing for quite some time, focusing instead on traditional advertising. Dealers were conditioned to support other brands, and Kawasaki had to demonstrate their commitment to building retail sales in a big way.
 
SOLUTION:
TRIS3CT brought an innovative and comprehensive retail marketing tool – Zone Communications – to a category that had never seen anything like it. With robust selling tools, POP and dealer education modules, Zone Communications took Kawasaki from an “also-ran” to the winner’s podium on the dealership floor.