OPPORTUNITY:
In the highly competitive wireless category, U.S. Cellular needed to elevate its brand and shopping experience delivered at the store.
 
CHALLENGE:
With the proliferation of advanced devices, service plans and network features, U.S. Cellular had to make the store environment work harder for shoppers and facilitate interaction with store associates.
 
SOLUTION:
TRIS3CT created a more intuitive shopping experience by establishing homes for key product categories and differentiated service offerings. The solution combined an expanded color palette with high-impact, oversized graphics to clearly communicate message maps and hierarchy across the shopping experience while delivering a dramatically refreshed retail brand identity.